This serum formulation is rich in a multitude of highly effective ingredients that not only promote the appearance of more youthful, beautiful lashes and brows, but also help provide beneficial care and nourishment to lashes and brows. A potent blend of ingredients functions as effective moisturizers, conditioners and strengthening agents. Together they help promote lash and brow durability, shine, sheen and overall healthier-looking appearance of lashes and brows. Many ingredients in the formula have soothing and calming properties to ensure a gentle application each time.